Providing turnkey advertising materials for dealer group members helped this pool chemical brand make a big splash.
Westlake Chemical sells its Sustain® brand of pool chlorination chemicals through a dealer network comprised of independently-owned pool supply stores. Over the years, ity has created advertising materials to not only help Sustain build its national dealer network, but also to help the dealers promote Sustain products to their customers.
ity knows that getting retail stores excited about selling your product, and providing the tools needed to attract customers, is critical to the success of any dealer network. For Sustain, ity implemented an annual Sustain Week promotion to kick off the pool season.
Preceding Sustain Week, dealers are sent a series of emails with marketing tips and links to a complete library of customizable advertising materials. ity also makes personal phone calls to every single dealer to encourage the use of the materials and to answer any questions about the promotion.
Having so much support from the brand team during the annual Sustain Week event helps the dealers to sell significantly more Sustain chemicals and also enhances the factory-dealer relationship.
ity creates advertising materials dealers can use during Sustain Week and the entire pool season.
Product videos can be used on retail websites, played as POS in store and shared on social media platforms.
ity also designed and built the Sustain website, which includes a dealer-only page from which advertising materials can be downloaded.