Television and online video lead the way for a multi-media marketing campaign that also features digital ads and social media.
#1 Cochran, the region’s largest auto retailer and a longtime ity client, asked us to launch their new online car buying service, ExpressWay. The branding effort was driven by a television/pre-roll campaign with significant support in numerous digital and traditional mediums.
ity was responsible for writing, producing and directing the commercials as well as hiring and supervising trusted vendors for shooting and editing.
ity developed the site wireframes, designed and wrote copy for all the branded web pages, created videos to be hosted on the site, and performed photo retouching. The vehicle search functionality and build were completed by another vendor.