Carnegie Museum of Art (CMOA)

Creative Advertising Attracts Visitors to Museum’s Cultural Events

ity Advertising helped CMOA with everything from marketing the prestigious Carnegie International to producing affordable TV commercials for small exhibitions.

ity was tasked with attracting more visitors to Carnegie Museum of Art (CMOA) to experience various exhibitions, including the prestigious Carnegie International, a signature event held only twice a decade.

Because serious art enthusiasts were already coming to the museum, our strategy for increasing attendance was to make the exhibitions feel more approachable in order to attract the casual art fan. Our media buys were targeted to reach this larger demo and, while our creative needed to be customized to the type of art in a given exhibition, we were consistent in communicating the idea that art is for everyone.

TV Commercial for The International

TV Commercial for Architecture Exhibition

Outdoor and Bus Shelter Ads for Helio Oiticica Exhibition

TV Commercial for Iris van Herpen