Cutting-Edge Marketing Tactics That Reach Targeted Audiences

ity creates new and unique messaging to promote safe digging and 811.

Georgia 811 is a nonprofit corporation and industry leader in promoting safety and preventing damage to underground and overhead facilities through high-quality education and notification services. Our client is constantly trying to find new and creative ways to promote the safe digging message in the communities it serves.

We began our partnership with GA811 by providing them with digital banner ads that reminded GA homeowners to contact 811 before digging. Using digital geofencing around Lowe’s, Home Depot and even individual construction businesses, we’ve served thousands of digital ads to mobile devices of people within very defined locations, reminding our audiences to call or enter an online ticket the moment they are served with an ad.

Most recently, ity created targeted banner ads and digital radio ads to remind excavators doing larger-scale projects to be more careful when digging around utility lines. These ads stressed the importance of potholing near markings and no machine digging in the tolerance zone, two widely known industry terms. Check out some of our creative, yet effective, GA811 ads below.