Leimberg Information Services Inc. (LISI)

Building a Rebrand Ecosystem

ity provides an integrated framework for all print, digital and physical touchpoints.

Leimberg Information Services Inc., (LISI) is the nation’s premier online resource for financial service professionals and attorneys looking for up-to-date and concise analysis of proposed and recent legislation, regulations, cases and rulings related to financial planning and taxes. Now under new ownership, the company wanted to re-establish themselves in the market, entice new subscribers and set a platform for future years.

LISI came to ity with almost no brand identity and tasked us with establishing a foundational brand look, tone and structure, essentially from a blank slate. Our team provided a brand guidelines book which included an identity overview, new logo, logo usage, color palette, typography, imagery overview and tone/voice. We also created PowerPoint templates, letterhead, business cards and an email signature that included the look established in the new brand guidelines.

Ultimately our collaboration resulted in a cohesive brand identity for the organization, but this wasn’t our only undertaking. ity also completed a comprehensive website redesign simultaneously, which included a complete overhaul of content, structure and visuals to improve user experience.