ity gives labor-business alliance a new look while increasing engagement.
Pittsburgh Works Together (PGH Works) is a labor and business alliance focused on growing jobs and expanding industries that are foundational to Western Pennsylvania’s economy, including the skilled trades, energy, and manufacturing.
The organization publishes research reports, interviews, and educational content to raise awareness about vital issues like economic development, air quality, and electric grid reliability.
PGH Works originally came to ity Advertising with several goals: refresh the look of their current creative, launch new initiatives, and increase visibility for their research reports.
As PGH Works’ agency of record, ity is responsible for:
ity proposed the concept of a video and audio interview series where key leaders from the labor, business, and energy sectors share their experiences and discuss ways to stimulate Western Pennsylvania’s economy. PGH Works greenlit the idea, and ity developed everything from the ground up. We chose the name (Talking Sense), selected production partners, and generated all the promotional advertising.. We also choose the set design, direct each episode, and determine final cuts on the footage. The series, available on YouTube and Spotify, has hosted business executives, journalists, union leaders, educators, and public officials, all of whom offered insights into the potential our region has for economic development.
