Maximize Your Marketing & Advertising Efforts

ity: A HUBZone Certified Ad Agency

What Is HUBZone Certification?

HUBZone stands for “Historically Underutilized Business Zone.” The U.S. Small Business Administration (SBA) created the HUBZone program to help small businesses stimulate economic development in regions that have not yet realized their full potential. The SBA has a goal of awarding at least 3% of federal contract dollars each year to HUBZone certified small businesses. Private companies with a focus on social responsibility also hire marketing and advertising vendors with HUBZone certifications to support local investment.

HUBZone Partners We Serve

Federal Agencies Of All Types

We’ll work directly with your team as your prime HUBZone marketing & advertising contractor.


Prime Contractors With Federal Advertising Contracts

We’ll serve as an expert HUBZone subcontractor on your media or digital campaign project.


Private Businesses With A Focus On Social Responsibility

We’ll deliver outstanding, socially-driven creative material and campaign results, whether it’s a one-off project or long-term initiative.

Why Choose ity Advertising?

ity Advertising is dedicated to helping local communities grow economically by virtue of our best-in-class agency services. For this reason, we have our office located in a HUBZone and look to hire employees that live in HUBZones.

Proven Marketing Value For Your Next HUBZone Contract

We are a HUBZone certified small business (anchor link to official Press Release)

We are a subcontractor on billion-dollar Department of Defense marketing contracts

We have 9+ years providing advertising and communication services to both the federal government and private sector

We have 30+ years of combined team member experience in federal contracting and agency-managed marketing campaigns

Creativity

Great ideas are rare. Even rarer are the people who develop them. We have both.

Our team has a long track record of delivering award-winning ideas for complex advertising projects and creative concepts across a range of industries.

Flexibility

We’re agile and innovative, with a core team and time-tested process workflows that ensure prompt campaign & creative project turnarounds without sacrificing quality.

 

Affordability

Because of our size, we offer big ad agency thinking at a small ad agency price. Plus, we continually optimize your ad spend across all marketing channels, ensuring peak campaign ROI.

Creativity

Great ideas are rare. Even rarer are the people who develop them. We have both.

Our team has a long track record of delivering award-winning ideas for complex advertising projects and creative concepts across a range of industries.

Flexibility

We’re agile and innovative, with a core team and time-tested process workflows that ensure prompt campaign & creative project turnarounds without sacrificing quality.

 

Affordability

Because of our size, we offer big ad agency thinking at a small ad agency price. Plus, we continually optimize your ad spend across all marketing channels, ensuring peak campaign ROI.

Advertising & Marketing Services for HUBZone Projects

Our core competencies are built on a foundation of industry-proven marketing and advertising services and scaled to fit the size and scope of your unique HUBZone contract needs.

 

Strategic Marketing Plans

We work closely with clients to establish clear, practical marketing strategies, and efficient processes to implement them.


Media Buying

Decades of experience, advanced research tools and a data-driven methodology ensure our clients receive a custom media mix that’s tailored to their target audiences.


Creative Services

We offer a full suite of services for traditional and digital mediums. This includes creative concepting, graphic design, copywriting, website design/development, social media management, email marking, and video and radio production.

Past Performance Case Study:

Military Dental Advertising

The TRICARE® Dental Program (TDP), administered by United Concordia, covers military members and their families across the globe. As United Concordia’s long-standing advertising partner, ity has a proven track record of creating effective campaigns that entice not-yet-enrolled Active Duty Family Members and National Guard & Reserve Sponsors to enroll in the TDP.


Need To Know Video Campaign

Take, for example, our “Need to Know” video campaign. It features a “Mysterious Man” dressed as a 1960’s era clandestine spy. He discreetly approaches military family members in everyday life

situations and shares a “classified” file that reveals TRICARE® Dental Program premiums are 60% government-paid.

 


Proven Results Leads To Strategic Growth

The concept was so well-received that ity was asked to continue the campaign and produce a new series of commercials starring the “Mysterious Man.” It’s just one example of how we transform complex ideas into relevant, easy-to-digest marketing campaigns that resonate with the intended audience.

Learn More

Let’s Do Great Work Together

Ready to bring creativity, flexibility, and affordability to your next campaign? As a dedicated HUBZone marketing partner, we’d love to hear from you.