Explainer videos, designed and produced by ity, help largest New England energy company launch groundbreaking geothermal initiative.
Eversource serves more than 3.6 million electric and natural gas customers in Connecticut, Massachusetts and New Hampshire. The progressive company is implementing an innovative pilot program that uses geothermal energy, in a shared network, to provide heating and cooling for an entire neighborhood.
ity was tasked with creating 2D animated videos that explain how this unique, environmentally-friendly system uses the consistent temperature of the earth to heat and cool homes and businesses.
Final deliverables included a full-length video that is used on the Eversource website and at community meetings, and a shortened :30 version that is posted on the company’s social media channels.